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Joint ventures need to be serious and not “Let’s do lunch.”

Is it only me or have you noticed that, at least among up and coming entrepreneurs, “Let’s do a JV” has become the 21st century version of “Let’s do lunch”?

I’ve got nothing against joint ventures (nor against eating lunch, for that matter).  But it does kind of put me off to hear these invitations to team up handed out like Kleenex. 

I take my business seriously, and I’m very proud of what I offer my clients.  Quite frankly, I’m not willing to partner with just any Tom, Dick or Harry who may be looking for an easy way to spread the good news about his own services.

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